The Sacramento County Department of Airports launched a brand new advertising campaign on September 2 to encourage residents of their primary and secondary markets to select Sacramento International Airport (SMF) when purchasing air travel. The campaign reinforces the benefits of flying out of SMF versus the busy, congested airports of the Bay Area.
A recent research study conducted by the Airport found that SMF stood out above the competition when it came to convenience, quickly moving lines, close and affordable parking, easy in and out, and general ease of use. This consumer insight helped drive the direction of the advertising campaign entitled “Easy as SMF.”
The Easy As SMF campaign focuses on giving meaning to the airport code, SMF, which originally was assigned when Sacramento’s airport went by the name of Sacramento Metropolitan Field. SMF’s call letters become a focal point with new ad copy that redefines the call letters as “Smile More Frequently”, “So Many Flights” or “Shop-apalooza Meets Food-topia.”
The campaign will run throughout September and October – when the majority of holiday travel planning takes place. Radio and online advertising is running in the Sacramento, Modesto, Chico, Napa, Solono and Lake Tahoe markets. Web banners will be featured on websites such as TripAdvisor.com, Expedia.com, Priceline.com, Kayak.com, cnn.com, sacbee.com, Frommers.com, and TravelandLeisure.com.
SMF strives for its customers to have a positive experience from start to finish traveling to and from the airport and while they are in the terminal.